Being hard to work with risks reputational and monetary damage to our organizations. If your customers are external, that can mean lost membership dues, sales, volunteerism, etc. If your customers are internal, you risk damaging your corporate culture, collaboration, competitive edge, and resiliency. We should strive to do better, for our customers and our companies.

Focus groups and interviews with real humans in your actual target audiences can give you value productized AI "customer research" never could.

Should you have a carousel on your website? Let’s discuss.

How can your association provide information that is easily discovered by members and other customers, as well as harmonious with the way other organizations publish their information?

Search is an increasingly important component in desktop and mobile online experiences, yet too often search is not designed to meet the needs of users.