Digital User ExperienceWe've been making the digital world a better place for humans since 2004. We help businesses, associations and other not-for-profits, government agencies, and technology firms evaluate, improve, and create their digital presence by applying user-centered design methods. Contact us today. "The Web Therapist Is In!"
What We Do
Research-Based Digital StrategyWe'll help you define and prioritize your goals, understand your audiences, and develop a digital strategy your organization will adopt enthusiastically. We offer expert reviews, surveys, interviews, design workshops, usability testing, focus groups, and other research methods to develop a strategy that will serve you and your users. More about Digital Strategy >
User ResearchThrough usability testing and analysis, focus groups, surveys, interviews, card sorting, tree tests, and workshops, we'll help you understand your audiences and identify limitations of your digital properties and how to solve them. We can conduct user reearch remotely, on site, or in a lab. More about User Research >
Information Architecture & TaxonomyWe structure, organize, and classify digital content for easy discovery and delivery in a variety of digital channels, platforms, and devices, including websites, mobile, search, bots, and voice. Deliverables include content models, site maps, wireframes, and controlled vocabularies. More about IA & Taxonomy >
DesignWith our design partners, we create award-winning responsive websites and mobile experiences, following a user-centered design process honed over decades. We are technology-neutral and experienced in designing for various frameworks and CMSs. More about Design >
Blog: News & Musings
I’m a user experience (UX) consultant with a specialty in information architecture (IA), the organization of...
The world has become a different place from what we knew a few weeks ago, and that place changes daily. We are all...
Since the arrival on the scene of "AI"--artificial intelligence software, chatbots, and voice-activated systems and...
By Jacqui Olkin As digital communications mature and competition on web and mobile increases, we see more...
When nurses need information from their professional organization, they usually need it right away. The website we designed for our client, Academy of Medical-Surgical Nurses, makes it quicker and easier for website visitors to understand what the site contains, find what they need quickly, and see the value of joining the organization to get access to members-only content and discussion.
This is the story of usability testing that resulted in a complete restructuring of a website to match the way its audiences expected to find content.
Our client had been through a recent website redesign that failed. They wanted to revise the website, but they were wary of going through another planning and design process. They hired us to get the team unstuck and help them move forward with a website redesign, on an aggressive timeline.
“YUSA wanted to standardize the way they classify and organize information, to help facilitate internal knowledge management and external communications. . .”