Digital User ExperienceWe've been making the digital world a better place for humans since 2004. We help businesses, associations and other not-for-profits, government agencies, and technology firms create humane digital experiences by applying user-centered design methods. Contact us today. "The Web Therapist Is In!"
What We Do
Digital StrategyWe'll help you define and prioritize your strategic and operational goals, understand your audiences' needs and preferences, and develop a user-centered digital strategy designed for success. More about Digital Strategy >
User ResearchWe'll help you understand your target audiences, and deliver on their needs. Our user research offerings include usability testing, focus groups, surveys, interviews, card sorting, and tree tests. More about User Research >
Information Architecture & TaxonomyThrough our user-centered design process, we organize and classify digital content for easy discovery via search and navigation. We'll also help you design your search experience. Deliverables include site maps, wireframes, content models, classification schema, and controlled vocabularies. More about IA & Taxonomy >
Content Management System & Vendor SelectionOur structured process helps clients choose new content management systems (CMSs), put out thoughtful and complete Requests for Proposal, and identify worthy design and development vendors. We are technology-neutral and experienced with various open-source and commercial CMSs. More about Content Management Consulting >
Blog: News & Musings
I’m a user experience (UX) consultant with a specialty in information architecture (IA), the organization of...
The world has become a different place from what we knew a few weeks ago, and that place changes daily. We are all...
Since the arrival on the scene of "AI"--artificial intelligence software, chatbots, and voice-activated systems and...
By Jacqui Olkin As digital communications mature and competition on web and mobile increases, we see more...
When nurses need information from their professional organization, they usually need it right away. The website we designed for our client, Academy of Medical-Surgical Nurses, makes it quicker and easier for website visitors to understand what the site contains, find what they need quickly, and see the value of joining the organization to get access to members-only content and discussion.
This is the story of usability testing that resulted in a complete restructuring of a website to match the way its audiences expected to find content.
Our client had been through a recent website redesign that failed. They wanted to revise the website, but they were wary of going through another planning and design process. They hired us to get the team unstuck and help them move forward with a website redesign, on an aggressive timeline.
“YUSA wanted to standardize the way they classify and organize information, to help facilitate internal knowledge management and external communications. . .”