There’s nothing to fear. Preparing your content for AI involves the same steps you should take to prepare your content for publication anywhere, by any system or device.

Auditing your digital content provides opportunity for improvement and for fixing embarrassing content problems.

Research makes every endeavor more successful. Why would you want to undertake an expensive digital project without doing your homework, or launch a product without testing it?

Gen-AI tools can assist us in many ways, but don't rely solely on them to correctly describe, represent, or understand the real people in your organization's target audiences.

The keys to getting most value out of your research are: 1. Do it, and 2. Choose the right type of research at the right time.

Your organization will need to personalize to compete. It’s just a matter of when, and how to make the efforts successful and sustainable.

Many organizations skip the messaging step and jump straight into strategy, figuring out how they will reach their target audiences before they define what they want to communicate. Without coherent messaging, their websites may emphasize the wrong things.

Many organizations give lip service to the importance of content and content strategy but have no governing processes or standards for content.

Why would you want to move all your old, junky content into your brand new website?

[The sitemap] wasn’t just a new navigation scheme. It represented a new way of working, and also a new way of thinking about their website and its role. . .

Many of our clients say they want their sites to be like Apple or Amazon. But why?

The first step in mitigating the "newcomer" risk is basing your website strategy on a firm understanding of your organization's business goals and the things your target audiences need, want, think, and will act on.