Digital User Experience
We've been making the digital world a better place for humans since 2004. We bring expertise, creativity, and passion to every engagement, helping clients communicate, engage, and transact business through digital. We have deep experience with associations and other not-for-profits, technology firms, media/entertainment, and the public sector. Contact us today to talk about your digital communication needs.-
User experience design for award-winning website. Client: Consumer Technology Association
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Strategy and user experience for more effective online storytelling and donor engagement. Client: Grameen Foundation
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User experience strategy & information architecture for a healthcare association. Client: AAACN
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User experience strategy & information architecture for a state regulatory client whose content was hard to find. Client: NASAA
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Consultant Jacqui Olkin proposes Values Statement & Maturity Model for information architecture and user experience
What We Do
Digital Strategy
Success starts with a solid strategy. We'll listen, analyze, learn, help you prioritize, and develop a digital strategy your organization will adopt enthusiastically. We use expert reviews, surveys, interviews, design workshops, usability testing, and other research methods to develop a strategy that will serve you and your users. More about Digital Strategy >Usability
Through usability testing and analysis, we'll uncover usability problems and tell you how to solve them. We conduct testing online, on site, or in a lab. We also offer expert reviews, card sorting, eye tracking, and tree tests. More about Usability >Information Architecture
We structure, organize, and classify digital content for delivery in a variety of digital channels, platforms, and devices, including websites, mobile, search, bots, and voice. Deliverables include content models, site maps, wireframes, and taxonomy documentation. We'll make digital content easy to distribute, discover, and understand where and how it's needed. More about IA >Design
We design award-winning responsive websites and mobile experiences, following a user-centered design process honed over a decade. We are technology-neutral, experienced in designing for various CMSs, including Drupal, Ektron, Kentico, SharePoint, SiteCore, and WordPress. More about Design >
Blog: News & Musings
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Toward Codified Values for IA and UX
I’m a user experience (UX) consultant with a specialty in information architecture (IA), the organization of... -
Membership Organizations in the Time of COVID-19
The world has become a different place from what we knew a few weeks ago, and that place changes daily. We are all... -
Why You Shouldn’t Worry about Preparing Your Content for AI
Since the arrival on the scene of "AI"--artificial intelligence software, chatbots, and voice-activated systems and... -
Associations: Personalization Requires Reflection & Governance
By Jacqui Olkin As digital communications mature and competition on web and mobile increases, we see more...
Project Profiles
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Usability Testing Prompts New Site Structure
This is the story of usability testing that resulted in a complete restructuring of a website to match the way its audiences expected to find content.
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Design Retreat Jump-Starts Web Redesign
Our client had been through a recent website redesign that failed. They wanted to revise the website, but they were wary of going through another planning and design process. They hired us to get the team unstuck and help them move forward with a website redesign, on an aggressive timeline.
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Customer-Focused Website for D.C. Water
“D.C. WASA had an antiquated website with navigation based on the organization’s departmental structure, rather than the needs of customers.”
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Enterprise Taxonomy for YMCA of the USA
“YUSA wanted to standardize the way they classify and organize information, to help facilitate internal knowledge management and external communications. . .”
