Being hard to work with risks reputational and monetary damage to our organizations. If your customers are external, that can mean lost membership dues, sales, volunteerism, etc. If your customers are internal, you risk damaging your corporate culture, collaboration, competitive edge, and resiliency. We should strive to do better, for our customers and our companies.

How can your association provide information that is easily discovered by members and other customers, as well as harmonious with the way other organizations publish their information?

Search is an increasingly important component in desktop and mobile online experiences, yet too often search is not designed to meet the needs of users.