User Research

User research is the foundation of any successful digital experience. You need to understand your target audiences before you can design for them, reach them, engage them, inspire action, and retain them.

You also need to know which user research methods and tools (including AI tools and others) will suit your goals, timeline, budget, and audiences—and how to plan and scope them to best advantage. You need Olkin Communications Consulting.

We can help you distill what you already know about your audiences, learn what you need to learn, and put it all into practice in your digital communications and products.

Our user research services include—

• facilitated discovery workshops

• surveys

• interviews

• usability testing

• focus groups

• user persona development

• card sorting (having users organize information)

• tree testing (having users test navigation)

• ethnography

We’ll help you get better aligned with your target audiences—and learn who your new best customers may be, using time tested approaches optimized with the newest technologies, including AI tools.

Over the past 20+ years, we’ve conducted user research studies for such companies as Discovery Networks, National Geographic, Kaiser Permanente, League of Women Voters, Playdoh, Lego, IRS, YMCA of the U.S.A., and numerous associations and nonprofits. We’d love to help you.

We are based in Northern Virginia, outside Washington, D.C., but we work virtually. So wherever you are located, Olkin Communications Consulting is the best user research, customer research, website evaluation, digital strategy, UX, and information architecture firm near you.

Email us or call us at +1 571.643.6020 to get started.

Learn More:

Research-Related Blog Posts