There’s nothing to fear. Preparing your content for AI involves the same steps you should take to prepare your content for publication anywhere, by any system or device.

Auditing your digital content provides opportunity for improvement and for fixing embarrassing content problems.

Many organizations give lip service to the importance of content and content strategy but have no governing processes or standards for content.

Why would you want to move all your old, junky content into your brand new website?

The first step in mitigating the "newcomer" risk is basing your website strategy on a firm understanding of your organization's business goals and the things your target audiences need, want, think, and will act on.

Should you have a carousel on your website? Let’s discuss.