Tools should not be left alone to make important decisions about how your audiences and search technology should be able to find your content.

User experience professionals and information architects (UX/IAs) are uniquely positioned to help address many of the decisions and challenges organizations contend with as they adopt AI. (Image: The passage Benjamin Franklin used to go to and from his home in Philadelphia, location of Information Architecture Conference 2026, “Navigating Complexity.”)

Auditing your digital content provides opportunity for improvement and for fixing embarrassing content problems.

How can your association provide information that is easily discovered by members and other customers, as well as harmonious with the way other organizations publish their information?