There’s nothing to fear. Preparing your content for AI involves the same steps you should take to prepare your content for publication anywhere, by any system or device.

Many organizations skip the messaging step and jump straight into strategy, figuring out how they will reach their target audiences before they define what they want to communicate. Without coherent messaging, their websites may emphasize the wrong things.

Many organizations give lip service to the importance of content and content strategy but have no governing processes or standards for content.