Tools should not be left alone to make important decisions about how your audiences and search technology should be able to find your content.

User experience professionals and information architects (UX/IAs) are uniquely positioned to help address many of the decisions and challenges organizations contend with as they adopt AI. (Image: The passage Benjamin Franklin used to go to and from his home in Philadelphia, location of Information Architecture Conference 2026, “Navigating Complexity.”)

Analog-oriented customers can be valuable and loyal, and they can be any of us on a given day. They remind us that customer experiences should be accessible and usable for everyone. . .