Tools should not be left alone to make important decisions about how your audiences and search technology should be able to find your content.

User experience professionals and information architects (UX/IAs) are uniquely positioned to help address many of the decisions and challenges organizations contend with as they adopt AI. (Image: The passage Benjamin Franklin used to go to and from his home in Philadelphia, location of Information Architecture Conference 2026, “Navigating Complexity.”)

There’s nothing to fear. Preparing your content for AI involves the same steps you should take to prepare your content for publication anywhere, by any system or device.

Gen-AI tools can assist us in many ways, but don't rely solely on them to correctly describe, represent, or understand the real people in your organization's target audiences.