8 Tips on Preparing Your Content for AI
There’s nothing to fear. Preparing your content for AI involves the same steps you already should be taking to prepare your content for publication anywhere.
Personalization Requires Reflection & Governance
Your organization will need to personalize to compete. It’s just a matter of when, and how to make the efforts successful and sustainable.
Content Rules the Web, but Message Comes First
Many organizations skip the messaging step and jump straight into strategy, figuring out how they will reach their target audiences before they define what they want to communicate. Without coherent messaging, their websites may emphasize the wrong things.
Who Needs Your Content?
Many organizations give lip service to the importance of content and content strategy but have no governing processes or standards for content.
Get Rid of Your Junk (Content) Before You Move
Why would you want to move all your old, junky content into your brand new website?
8 Reasons to Audit Your Content
Staring down a content audit spreadsheet, clients sometimes ask, “Do we really have to do this?” Dear clients, Yes.
“Requires Internal Discussion”
[The sitemap] wasn’t just a new navigation scheme. It represented a new way of working, and also a new way of thinking about their website and its role. . .
You’re Not Apple-Zon
Many of our clients say they want their sites to be like Apple or Amazon. But why?
Guarding Your Digital Project Against Disruptive Newcomers
The first step in mitigating the "newcomer" risk is basing your website strategy on a firm understanding of your organization's business goals and the things your target audiences need, want, think, and will act on.
Feeding the Beast: Thoughts on Website Carousels and Other Features
Should you have a carousel on your website? Let’s discuss.
Achieving a Shareable Information Ecosystem
How can your association provide information that is easily discovered by members and other customers, as well as harmonious with the way other organizations publish their information?
8 Tips for User-Friendly Search
Search is an increasingly important component in desktop and mobile online experiences, yet too often search is not designed to meet the needs of users.