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Membership Organizations in the Time of COVID-19

The world has become a different place from what we knew a few weeks ago, and that place changes daily. We are all coping as best we can personally—and I hope that involves staying home as much as possible, for safety’s sake.

On the professional front, every type of organization is experiencing new challenges and threats. Membership organizations are in a special situation, facing business challenges coupled with a responsibility to serve members with changing needs. I’m seeing organizations in the healthcare field step up and advocate passionately for their members and constituents, demanding the supplies and working conditions they need to be safe and fulfill their mission.

What else can membership organizations do to help their constituents when so much is in flux? Here are some ideas.

Take nonessential things off their plates—and yours. At a time when we may be stretched to the limit and facing information overload, adaptation is easier when we can offload nonessential tasks and eliminate distractions. Let’s talk about email. If you and your members are anything like me, you’re getting emails from all directions—more …

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