Can your target audiences easily find the content they want on your site, intranet, or app? Is it well organized? Are you able to cross-sell and recommend relevant content and offerings? Do you have only fresh, useful content, and nothing outdated or unnecessary?
If you answered “No” to any of the questions above, we can help. We have decades of experience designing information architecture (IA) and taxonomy, and making even the largest and most complex multi-platform digital environments cohesive and easy to use.
Our services include: User research, content audits, site maps, taxonomy documentation, and relevant testing. We also offer content strategy and governance services to help ensure you can maintain your content successfully over time.
Information architecture is how your content and functions are grouped, labeled, and presented on the page. Your new information architecture will be represented in site map diagrams and other documentation.
Taxonomy is the system of classification that helps relate content items to each other. Taxonomy enables cross-referencing, filtering, and recommendations based on users’ interests. A solid taxonomy has become a necessary feature of content-rich, dynamic websites. We can review, harmonize, and improve your existing classifications and tags, or develop a new taxonomy.
Organize Your Site for Success
Even if you don’t plan a full-scale redesign, improvements to your existing information architecture and/or taxonomy can produce tangible results. When users find information and services easily, you and they benefit.
Contact us to talk about how your digital properties can benefit from information architecture and taxonomy.