“Content strategy plans for the creation, publication, and governance of useful, usable content.” –Kristina Halvorson, author of Content Strategy for the Web
Do you ever have arguments about what goes on the homepage? Do people in your organization demand that “their” content have a place in main navigation, even though that doesn’t make much sense to anyone who uses the site? Does some of your content lack ownership and suffer from neglect? If this sounds familiar, you could benefit from content strategy and governance consulting.
Why content strategy? Digital content requires thoughtful planning and execution, and consistent maintenance. Content strategies and governance plans define the role of content (who it’s for, what it should accomplish) and spell out the policies and procedures for managing content successfully–including what will be published and where, who is responsible, how often various types of content will be refreshed, and how content will be evaluated. These plans also define the voice, tone, and style in which your content should be presented, so your digital brand will always be consistent.
Without content strategy and governance plans and the champions to uphold them, websites and other digital properties can suffer in quality and become neglected, disorganized, and less useful. In fact, our website redesign clients often need a redesign because they never had a content strategy or a governance plan, and their websites became unmanageable. Don’t let that happen to you.
We will work with you to develop a content strategy and governance plan to help ensure your digital success. We’ll also help develop the team to nurture your content according to plan.
Contact us or call us at 571-643-6020 to get started on your content strategy or governance plan.