Since the arrival on the scene of “AI”–artificial intelligence software, chatbots, and voice-activated systems and devices–content publishers have been anxious about how best to meet the demands of these new modes of communication and get their content out into the brave new world.
But there’s nothing to fear. Preparing your content for AI involves the same steps you already should be taking to prepare your content for publication anywhere. If you are paying attention to content quality and relevance, freshness, structure, naming conventions, metadata, and relationships, you are preparing your content for AI. AI is just another communications channel. Yes, it can be daunting, but it can also be a helpful exercise to think about what happens to your content in AI contexts. (There’s no better way to learn how stilted your content is than to hear it read by Siri or Alexa!)
Here are some tips for preparing content for cross-media delivery that also will help prepare it for AI:
Write succinctly and clearly on subjects that interest your target audiences (which, by the way, means you need to really …