Short, sweet, and scannable
Web writing should differ from print writing because Web reading is different from print reading. In truth, people don't typically read Web sites at all—they use them, scanning for useful cues and information.

The best Web content is concise, scannable, and high in information value. It gives users a "quick hit" of information and shows them how to get more if they want it. The best Web sites are good at delivering these quick hits throughout, keeping the information value high wherever Web users might navigate.

Learn how
If you'd like to learn the latest techniques in presenting information on the Web, we can provide training. Our approach is based on years of firsthand practical experience coupled with usability research and information theory. Topics we typically cover in training include—
• writing for the Web
• ideal page lengths
• presenting documents and files
• hyperlinking strategies
• presenting graphics and photos

Contact us for more information about how we can help you and your staff to use the Web to best advantage.