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If
you are revising or redesigning
your Web site, or if you
are a technology vendor
looking for a partner to
manage the creative side
of your Web site design
projects, look no further.
We offer
Web design (and redesign)
project management, including—
Comprehensive
management, from planning
to postlaunch support
We
can help take your Web site
from the conceptual phase
to launch and beyond. Employing
an iterative, user-focused
design methodology, we plan
a site based on your organization's
and constituents' specific
goals and requirements.
We
can also guide you through
the process of content development
and/or migration and help
you develop processes and
protocols for managing and
maintaining the new site
for years to come.
We
partner with your in-house
technical staff or a third-party
vendor to ensure that the
technical implementation
of your site meets your
needs and the needs of your
Web users.
Our approach
to Web design management
includes—
- Discovery
- Information
architecture and nomenclature
(taxonomy)
- Design
management
- Prelaunch
and postlaunch planning
- Staff
training
- usability
techniques (applied throughout
the project)
Discovery:
In this phase, we gather
information about your company,
your communications objectives,
your branding, and your
audiences. If you have a
current Web site, we evaluate
it for content, strategy,
usability, and Web analytics
(e.g., usage and traffic
patterns). We use this information
as the basis of a user experience
and design concept for the
new site.
Information
architecture: In
this phase, together, we
organize existing and future
content and functionality,
leveraging standard usability
and content presentation
guidelines. We also develop
a nomenclature that makes
sense to your internal and
external audiences. The
IA and nomenclature constitute
your new Web taxonomy, which
can be tested with real
users.
Design
management: We can
manage your in-house or
contracted designer or employ
one of our design partners
to create a graphic design
for your new site. All designs
will be evaluated for usability
compliance. Once a design
concept has been selected,
we work in tandem with the
technology staff or vendor
responsible for implementing
the site, to ensure seamless
transition from design to
implementation.
Prelaunch
and postlaunch planning:
This phase involves all
the details that must be
attended to in order to
make a Web launch successful.
These include planning the
development and/or migration
of content, the search engine
optimization of content,
and the ongoing management
and measurement of the new
site.
Staff
training: A new Web
site may require new content
development processes and
procedures. We can assist
your staff in adopting these
new ways of working.
Contact
us
We can manage your project
or contribute strategic
and creative services. See
the Web
Sites and Intranets
page of this site for a
full list of Web-related
services.
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