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  Web Strategy and Design Management

If you are revising or redesigning your web site, or if you are a technology vendor looking for a partner to manage the creative side of your web site design projects, look no further.

We offer web design (and redesign) creative leadership and project management, including—

We can help take your web site from the conceptual phase to launch and beyond. Employing an iterative, user-focused design methodology, we plan a site based on your organization's and audiences' specific goals and needs.

We can also guide you through the process of content preparation and migration and help you develop a plan for managing and maintaining the new site for years to come.

Our approach to design projects includes—

Discovery: We gather information about your company, your communications objectives, and your brand. We evaluate the current site, if one exists. We conduct Audience Analysis and User Research. We use this information to develop a strategy for the new site.

Information architecture and taxonomy: We organize existing and future content and functionality, according to standard usability and content presentation guidelines. We develop a site structure, nomenclature (labeling), and classification, that make sense to your internal and external audiences. We conduct usability testing to valid the proposed IA.

Design management: We can manage your in-house or contracted designer or employ one of our design partners to create the visual design for your new site. All designs will be evaluated for usability compliance. Once a design concept has been selected, we ensure seamless transition from design to implementation.

Site management/governance planning: We help plan content development and maintenance, and the ongoing management and measurement of the new site. This plan is often called a Content Strategy.

We can also assist in training your staff to adopt new ways of working in conjuction with the release of a new site.

Contact us to learn more.

HIGHLIGHTS
We can take your web site from the conceptual phase to launch and beyond, with our user-centered process.
 
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