“Content strategy plans for the creation, publication, and governance of useful, usable content.” –Kristina Halvorson, author of Content Strategy for the Web
Do you ever have arguments about what goes on the homepage? Do people in your organization demand that “their” content have a place in main navigation, even though that doesn’t make much sense to anyone who uses the site? Does some of your content lack ownership and suffer from neglect? If this sounds familiar, you could benefit from content strategy and governance consulting.
Why content strategy? Like any publication, web properties require thoughtful planning and execution. Content strategies and governance plans define the role of content and spell out the policies and procedures related to managing content–including what will be published and where, who is responsible, how often various types of content will be refreshed, and how content will be evaluated.
The lack of content strategy and governance plans and the champions to uphold them can cause websites to become neglected, outdated, and disorganized. In fact, our website redesign clients often need a redesign because they never had a content strategy or a governance plan, and their websites were less than successful as a result.
We will work with you to develop a content strategy and governance plan that will help ensure your success. We’ll also help develop the team to nurture your site according to plan.
Contact us by email or call us at 571-643-6020 to get started on your content strategy or governance plan.