Are you friends with the Google spider? If not, we can introduce you.

Google is the best-known search engine, and its indexer, or "spider," helps millions of people locate businesses and organizations every day. If your site is not optimized for search engines (e.g., Google) and directories (e.g., Yahoo), you may be missing out on business opportunities. The latest Pew Internet and American Life study found that 60 million Americans use a search engine each day. That's a lot of opportunity for people to find your site—or your competitors' sites.

Internal search is also vitally important. Recent usability research (including our own) has shown that as many as 80% of users arriving at an unfamiliar Web site will use search functionality, if available, rather than browse to find information. If you have search functionality on your site but your content is not optimized, you risk frustrating or losing Web users.

To seize the power of search, you need a search engine optimization strategy. We can help. By employing keywords, descriptions, and metadata based on real search terms and your specific content, we can devise a strategy for optimizing your content and keeping up with new search terms and changes in your site.

Contact us for more information about making your site more Google-icious.