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Taxonomies
are hierarchical information
structures that form the
backbones of successful
Web sites and intranets.
Information architecture
reveals that underlying
information structure in
a way that makes sense to
your site audiences.
You could
have great content and an
attractive site design,
but without solid taxonomy
and an information architecture
that makes sense to users,
your site's success will
be limited.
Establishing
a good site structure is
essential in the early stages
of a Web or intranet design
or redesign project. Even
if you don't plan a full-scale
redesign, adjustments to
your existing information
architecture and/or taxonomy
can produce tangible benefits.
When users find information
and services easily, your
business benefits.
A good
taxonomy—
- creates
a logical information
hierarchy and labeling
system
- incorporates
existing content and anticipates
future content and services,
making the site scalable
over time
- supports
search engine optimization
- uses
metadata, or "tags"
to aid search, retrieval,
and cross-referencing
A good
information architecture—
- reveals
site content and functionality
through easy-to-understand
navigation menus
- provides
a clear visual hierarchy
- uses
labels that are meaningful
to site users
- provides
signposts that tell users
where they are in the
site hierarchy and allow
them to backtrack
Our approach
includes—
We can
develop an information architecture
and taxonomy for your Web
site or intranet and train
your staff to maintain them
on an ongoing basis. We
also offer such related
services as Web team development,
Content
Management Consulting and
Training, Content
Strategy, and Content
Development.
Contact
us for information about
how your Web site or intranet
can benefit from information
architecture and taxonomy.
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