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Alex
Brown
Jacqui Olkin,
Principal Consultant
Jacqui
Olkin has 15 years of experience
directing and managing electronic
and print communications
for international and national
associations, nonprofits,
technology companies, government
entities, and a Big Five
consulting firm.
Jacqui
received an Emmy Award as
project editor and coauthor
of the "Biography Project
for Schools," a multimedia
project with A&E Networks.
She has been published in
Association Publishing
magazine ("Enhancing
the User Experience,"
"Site
Checking," and
"Social
Engagements"),
Smart Business Ideas
magazine ("Communicating
Value with Every Contact"),
and MTV To Go magazine,
among other publications.
Jacqui
is a member of the Usability
Professionals Association
(UPA), the American Society
of Association Executives
(ASAE), the Society of National
Association Publications
(SNAP), D.C. Web Women,
and the Dulles Regional
Chamber of Commerce. She
is a veteran of Nielsen
Norman Group intensive usability
training and the DuPont
Corporation's strategic
marketing training program.
She has judged communications
competitions for Washington
EdPress, SNAP, and various
associations.
Jacqui
holds an honors baccalaureate
degree from Brown University
and a master's degree from
Boston University. She is
an avid runner and a devoted
fan of the Washington Nationals
baseball club.
Alex
Brown, Social Media Strategist
Alex is
an expert in using social
media for business and cause-related
marketing. A graduate of
Leeds Polytechnic University
with an MBA from the University
of Delaware, he taught Internet
marketing at the University
of Delaware from 1997 to
2007.
As an
admissions officer at the
Wharton School of the University
of Pennsylvania, Alex implemented
many Web-based innovations,
including the first business
school social networking
site to connect applicants
with current students. During
his tenure at Wharton, Alex
was a popular contributor
on the Business Week Web
site, and a sought-after
speaker at national conferences.
In his
recent work, Alex has focused
his social media expertise
on a cause near to his heart,
the welfare of race horses.
After one of his Web sites
became a primary news source
about the race horse Barbaro,
Alex used the site to launch
an online community, http://alexbrownracing.com,
which has raised more than
$1 million for horse welfare.
The community is managed
via blog, discussion board,
wiki, Facebook group, YouTube,
and Twitter.
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