Can you answer these questions?

• Is your current e-newsletter as effective as it could be for your organization? Do you have a way of measuring its success?
• Is it as useful as it could be for your readers? Do you have a systematic approach for gathering their feedback?
• Are you targeting the right people, with the right messages, information, and presentation?
• Are you distributing your e-newsletter at the right time?
• Is the design of the newsletter helpful or a hindrance to readability?
• Are you managing your distribution list well, and are you in compliance with CAN SPAM legislation?
• Do you have an editorial calendar and workflow in place? Do you have standard quality control procedures?
• Is your e-newsletter supporting an integrated communications strategy by echoing and cross-referencing your Web site, print communications, and other communications?

We can help you find answers to these questions and improve the effectiveness of your e-newsletter. We'll provide an expert assessment, recommendations, and plans that you can use to improve your e-newsletter for better results.

Contact us to take the first step in improving your e-newsletter communications.