The editorial quality of your written communications says a lot about your company. If they suffer from typos, grammatical errors, inconsistent messaging or voice, and confusing terminology, the implication is that your company is unconcerned with quality and good communications. And if you don't care about your communications, why should your audience pay attention to them?

Another argument for solid editorial processes: It's a lot less costly (in money, time, and embarrassment) to make sure something is perfect before it is printed than it is to redo it afterwards.

Do you need some editorial management consulting? To find out, answer the following questions:

• Do you use the services of a professional editor for all your communications?
• Does your organization follow a defined editorial workflow that includes version control and quality checks?
• Are all your communications—including Web content, print publications, press releases, and proposals—proofread before they are published?
• Do you have an editorial style guide to help ensure consistency in your communications?

If you answered "no" to any of these questions, you could probably benefit from a formalization of your editorial processes and procedures. We can assess your current practices, identify gaps and shortcomings, and develop new quality-assurance processes and guidelines. Contact us to get started.