Content is what people are looking for when they come to your site. If your content is poorly written or edited, disorganized, badly laid out, or incomplete, you risk turning away visitors or limiting people's engagement with your organization.

We provide expert analysis of your content and complete plans for presenting your content in the most effective way for your organization and your audiences.

Content Strategy
A Web site, like all communications vehicles, should be part of an overarching communications strategy and should have goals of its own. Before you start writing or revising content, you should be able to answer the following questions:

• What do you want your Web site to do for your company? What should it do for people who use the site?
• What audience groups is the site meant to serve?
• What are the most important topics of information or pieces of functionality on the site—to people inside and outside your organization?
• How should Web users perceive your site and your organization?
• What kind of "voice" should the Web site have?

The answers to these questions and others help determine the role and characteristics of content on your site, or the content strategy.

We help get Web projects (designs, redesigns, and revisions) on the right track by developing content strategies that help achieve measurable success for years to come. With a solid content strategy in place, you will be well positioned to create a powerful and effective Web presence or make an existing site more successful.

Content Presentation
Even great content can suffer from mediocre presentation. We can help you present your Web content in the best light, through helpful page titling, Web-appropriate writing and editing, effective information design, and attention to content usability guidelines. We can also develop training materials and/or train your staff to write for your site and present content appropriately and consistently.

Contact us for more information about how we can help make your content more effective.